Australian Auto Aftermarket Shifts into Top Gear – Australian Auto Aftermarket Expo

At the 2015 Auto Aftermarket Expo, which was held in Melbourne from 16 to 18 April, Australia’s automotive aftermarket suppliers, manufacturers and exporters demonstrated that this sector of the Australian automotive industry is healthy, growing and can offer a future for those people facing job losses when local passenger vehicle manufacturing ceases in 2017.
Hosted biennially by the Australian Automotive Aftermarket Association (AAAA), the Australian Auto Aftermarket Expo and the co-located Collision Repair Expo showcased 420 exhibitors from 21 countries across more than five acres of floor space. In addition, 30 other organisations staged their own events to link with what is now the largest automotive industry show in the Oceania region.
The Expos, which are trade only events, attracted 10,266 technicians and workshop owners and managers. AAAA Executive Director Stuart Charity said this attendance is up 34% on the 2013 Expos held in Sydney.
“Exhibitors are delighted with this result, particularly in the knowledge that the service and repair segment of the Australian automotive industry is consolidating,” he said.
“The vehicle service and repair industry has approximately 25,000 workshops nationally. It was amazing to have such a high proportion of service and repair business operators visit the Expos.
“This is testimony to the passion and commitment they have for their businesses. These people know they have to stay on top of trends to be successful in a small business.
“Expo visitors were keen to learn how to improve their businesses. They attended to experience the huge range of leading edge technologies available – the products, tools and equipment on display. Much of it is Australian made.
“They also came to attend the comprehensive seminar program covering both technology and business operations topics. The two-day program offered 14 seminars and attracted 2,200 delegates.
“Another benefit enjoyed by Expo visitors is the fantastic networking opportunities offered. These ranged from a simple happy hour to get people together to share ideas, to export seminars targeting Mexico, Thailand and Indonesia, an international reception to welcome buyers from over 70 countries to the Expo, and a special event to launch our 2014 Performance Racing and Tuning Council survey.
“And this whole Expo experience was free for our trade visitors. We sincerely thank the dedicated industry executives who work on the Expo organising committees. They have set a very high bench mark for the 2017 Expos, which will again be held at the Melbourne Exhibition Centre from Thursday 30 March to Saturday 1 April 2017,” said Stuart Charity.
Political Interest in the Aftermarket
The Australian automotive aftermarket enjoyed the attention of political leaders engaged in a range of automotive related issues during the Expos.
The Expo was formally opened by Shadow Minister for Higher Education, Research, Innovation and Industry Senator Kim Carr, who is also a member of the Senate Inquiry into the Australian Automotive Industry.
Senator Carr was joined by fellow Senate Inquiry members Senator Nick Xenophon and Senator Ricky Muir at the ribbon cutting.
Victorian Minister for Industry Lily D’Ambrosio welcomed visitors to the AAAA Innovation Awards Breakfast where winners of newly launched products and services were announced.
Federal Assistant Minister for Infrastructure and Regional Development Jamie Briggs attended the official Expo Media Briefing to introduce government proposals for an update to the Motor Vehicle Standards Act, including regulations relating to personal imports of vehicles.
Federal Minister for Small Business Bruce Billson spoke at the AAAA Excellence Awards Dinner to reinforce his government’s commitment to make vehicle data sharing a reality for the independent aftermarket and announced that he has asked the Australian Consumer and Competition Commission to conduct a review of the capped price service programs being offered by vehicle manufacturers.
Stuart Charity said the engagement of Federal and State politicians responsible for many aspects of the auto aftermarket sector was welcome. “In the past, the aftermarket has been largely ignored as governments focused on the passenger vehicle manufacturers,” he said.
“Aftermarket manufacturing represents 36% of all automotive production in Australia – that is $5.2 billion a year – and exports $800 million worth of Australian developed products each year.
“The AAAA has lobbied hard to demonstrate to State and Federal MPs that when the passenger vehicle manufacturers close their plants, there will still be a vital and growing automotive industry in Australia.
“By visiting the 2015 Expos, these MP’s clearly saw the important role the aftermarket now plays in the lives of Australians and their economy.
“We hope they also now realise that, with appropriate policies in place, aftermarket manufacturers and exporters can play an even larger role in ensuring future growth for our nation’s automotive industry,” said Stuart Charity.

co owners – l1 automotive group

liz & Keith Perkins

Liz has spent over six years immersed in the automotive industry, working across multiple advanced roles including mobile module programming, ADAS calibration, key systems, and technical instruction. Her hands-on experience and teaching ability make her a respected expert in both service execution and technician development.
 

With over 2 decades of experience in the automotive industry, Keith has served in nearly every technical and leadership role—from engine machinist and dyno tuner to diagnostic technician, instructor, and technical information specialist. His deep technical expertise and hands-on experience make him a trusted authority in diagnostics, programming, and industry education.

Keith is the co-owner of L1 Automotive Group, alongside his wife Liz. The group is comprised of three distinct businesses:

    • L1 Automotive Diagnostics and Programming — A mobile-only service provider supporting repair shops and collision centers across Tulsa and Oklahoma City with advanced diagnostics, ADAS calibration, module programming, 1234yf handling, and immobilizer/key solutions.
    • Level 1 Automotive — A full-service brick-and-mortar repair facility delivering complete repair and maintenance services to the public in Tulsa, Oklahoma.
    • L1 Automotive Training — A technical training company that is globally recognized as the authority in technical training, delivering online education, live instruction at major expos worldwide, and custom content development for leading industry organizations and government entities.

scott hicks

expert technologist – Australian Lubricants Association

Ross walker

Ross Walker. Ross has worked in lubricants for 30 years and is a member of the Australian Lubricants Association Technical Committee as well as a certified Lubrication Specialist with the Society of Tribologists and Lubrication Engineers.

automotive application specialist – pico technology

steve smith

Steve Smith began his career in 1983, rising from a YTS apprentice to a Toyota/Lexus Master Technician. Over three decades on the shop floor, he earned numerous accolades, including becoming a three-time Toyota Technician of the Year and taking silver at the European Skills Grand Prix.

In 2013, Steve joined Pico Technology as an Automotive Application Specialist. Today, he leverages his extensive diagnostic expertise to support PicoScope users globally. Whether through written case studies, “problem car” videos, or training sessions, Steve is dedicated to helping technicians master the diagnostic journey and navigate the evolving complexities of modern vehicle repair.

head of technical transformation – mycar tyre and auto

Thomas Hatch

Thomas Hatch is the Head of Technical Transformation at mycar Tyre & Auto, bringing a hands-on, solutions-driven mindset shaped by his upbringing on a remote family farm. From fixing machinery to building systems and leading teams, Tom applies practical skills with strategic insight to drive business-wide transformation.

Technically minded and deeply analytical, Tom is known for his precision, creative problem-solving and commitment to continuous improvement. He combines a strong technical foundation with a passion for developing new ideas, systems and technologies. His leadership is defined by high personal standards, attention to detail, and a focus on getting things done—accurately and efficiently.

Executive General Manager – ADAS

Rob mildenhall

Rob Mildenhall is a senior automotive industry leader with more than two decades of experience directing sales teams and delivering strong results across the supply chain. His leadership strengths—strategy, communication and empowerment—are underpinned by his passion, determination and confidence.

Rob’s career includes senior roles such as General Manager of Gearmax (formerly Borg Warner), Business Development Manager for Capricorn in South Africa, and National Panel Manager for Capricorn’s collision sector in Australia. He has spent 21 years specialising in OEM and collision repair, and served as Chairman of the Motor Industry Workshop Association, the Business Chamber, and on the RMI Board and Executive Committee in South Africa.

Since 2018, Rob has focused on the growing ADAS sector, working with leading suppliers and advocating for access to OEM repair methods for the independent repair market.

chief people and culture officer – bapcor

merryl dooley

Merryl joined Bapcor in October 2022 as Chief People and Culture Officer.

Merryl is an experienced strategic executive who has held Chief People Officer (CPO) roles for over 10 years across entertainment, retail and fashion.

Merryl is a commercial and empowering leader with a global mindset and proven experience in facilitating cultural and transformational change, with a passion for building values-led, inclusive organisations.

She was Chief People and Sustainability Officer at Decjuba and prior to that was the CPO at Tabcorp Holdings Limited for over 10 years where she had accountability for People, Culture, Safety and Communications.
Merryl holds a Masters of Business Administration from the University of NSW, and a Bachelor of Arts (Education) from Melbourne University. She is also a member of the Australian Institute of Company Directors (AICD) and President of the Williamstown Football Club and a member of the Hawthorn Football Club nominations committee.

Head of Equipment & Tools – cooldrive auto parts

matthew douglass

As the Head of Equipment & Tools at CoolDrive Auto Parts, Matthew leads the company’s growing Tools and Equipment division. With more than 30 years in the automotive industry, Matthew brings experience in diagnostic tool manufacturing at OEM and aftermarket levels.


Early in his career he completed an automotive apprenticeship in the family business, which gave him a solid foundation, and understanding of the automotive industry. His passion for the industry and commitment to quality now drive his work at CoolDrive, where he’s focused on expanding the product offering and strengthening the company’s position in the diagnostic and equipment sector. Matthew is known for his hands-on approach, customer focus and drive to deliver the very best tools and support to workshops across the country.

director of government relations & advocacy – aaaa

lesley yates

Lesley Yates is Director of Government Relations and Advocacy for the Australian Automotive Aftermarket Association. Lesley manages AAAA advocacy campaigns, designing creative and innovative solutions to address the greatest challenges facing our industry and then lobbying and encouraging government to make the right decisions to support our industry.

In 2021, after a decade of AAAA campaigning for fair and open competition, the new motor vehicle repair law was passed in Australian Parliament. This legislation is the result of a tireless and persistent grassroots campaign by the AAAA. Lesley is now tackling our ongoing substantial industry challenges, including the workforce shortage crisis and government vehicle modification regulations.

chief people officer – mycar tyre & auto

fiona murphy

Fiona Murphy is the Chief People Officer at mycar Tyre & Auto. In this role, Fiona is responsible for HR, Safety, Talent, Internal Communications, L&D and Sustainability.

Prior to joining mycar, Fiona held senior HR roles across many industries and three continents, including education; community services; not for profit; retail; media; technology; and engineering. With qualifications in psychology and law, Fiona’s expertise spans employee relations, employee engagement, learning and organisational development, and workplace health and safety. She is passionate about building great cultures and ensuring organisations have a people first focus.

In addition to her role at mycar, Fiona was Deputy Chair of the Automotive Light Vehicle Industry Reference Council for a number of years, and is now a proud member of AAAAWomen, championing careers for women in the automotive aftermarket.

Principal Lawyer – industry legal group

Emma Dalley

Emma is the Principal Lawyer and Director of Industry Legal Group Pty Ltd (ILG) which delivers the AAAA Employer Assist member service in partnership with the Australian Automotive Aftermarket Association.

Emma is admitted as a lawyer of the Supreme Court of Queensland and has a dual degree in Business Management and Law. Emma is an experienced employment lawyer with a special knowledge and understanding of the industry having provided workplace relations advice and support to the Automotive Aftermarket industry for more than 8 years.

owner – highfields mechanical

craig baills

Craig Baills has over thirty years of experience and success in the automotive industry, as both a technician and business owner.

 

As a director with the Australian Automotive Aftermarket Association (AAAA), MTAQ Committee member and owner of two workshops – Highfield Mechanical and Hi-Mech Auto Solutions Craig has a broad understanding of the automotive industry and the challenges and opportunities facing the aftermarket. 

 

From workshop management, developing key customer relationships and aftermarket support, Craig has a track record of success implementing processes that improve efficiency, reduce costs and ultimately increase revenues in line with company objectives.

 

Craig has a deep desire to leave the automotive industry in a better place than when he started, and help other automotive aftermarket workshops survive and grow in a rapidly changing industry and enjoys sharing his knowledge at industry events across the country.

CEO – Business success global

robert snook

Professionally, Robert has 42 years of 360 degree collision industry experience having worked at all levels in bodyshops, then a paint company, multi-site distribution and co-owning a fast growing, multi-award-winning MSO bodyshop business.

Today, he is known as the owner and CEO of Business Success Global, where he is a sought after global keynote speaker, professional event moderator, licensed business coach, respected consultant, trusted mentor and engaging trainer for well known brands across the global collision industry.

Personally, Robert is based in the UK and Türkiye, but works globally. Robert happily lives with Vivien, his partner of 36 years. They have one son Owen, who is married to Ella and two grandchildren, Thomas and Henry who Grandpa absolutely adores and teaches plenty of things he probably shouldn’t 😊

director – fifth quadrant

ben selwyn

Ben Selwyn is a highly experienced research analyst, who has spent over 15 years advising clients in automotive, telecommunications, financial services, technology and the public sector.

He leads the fifth quadrant automotive practice in providing strategic insights to leading aftermarket suppliers, and works closely with the Australian Automotive Aftermarket Association (AAAA) on its market intelligence program.

Ben is an expert at working with big data and making it relevant to day-to-day business decision making. He is highly valued for his analysis of trend data and his ability to predict future trends and how the industry should respond to these trends.

Chief people officer – amotiv

barbara harrison

Barbara has over 20 years leading People & Culture teams in organisations across both private and public sectors in Australia and New Zealand. Having worked with Amotiv (formerly GUD Holdings) for the past five years, Barbara describes moving to her current role as Amotiv’s Chief People Officer as one of the best decisions made in her career to date.

Barbara loves working with great people in support of creating a culture where people can thrive and be their authentic and ‘best self’ at work – firmly believing that by putting people at the heart of what an organisation does, great commercial, professional, and personal outcomes can be achieved.

Chief people officer – gpc asia pacific

Aileen Hayes

Aileen Hayes is the Chief People Officer at GPC Asia Pacific the largest automotive aftermarket and industrial parts supplier in Australia and New Zealand.

Aileen has been in the Automotive Industry for over 15 years. Prior to joining GPC, Aileen spent several years in HR and Operations roles with the Home Depot North America. She started her career in the aviation sector with Airways Air Traffic control New Zealand before holding various HR Manager and Strategy consulting roles in the United Kingdom.

As Chief People Officer, Aileen is responsible setting and overseeing the execution of the business’s overall people strategy harnessing her passion for attracting and retaining incredible talent and developing a highly capable, customer centric and engaged team. Promoting our industry to attract the next generation of aftermarket talent is a passion and crucial focus.

With a degree in Psychology, Aileen has also completed several Executive Education programs at Wharton and Emory University USA and Monash University.

Aileen is also proud member of AAAAWomen, championing careers for women in the automotive aftermarket.

CEO – AAAA

stuart charity

Stuart Charity is a passionate, well respected industry leader, having served the automotiveindustry in a variety of roles across a distinguished career. Stuart is CEO of the AustralianAutomotive Aftermarket Association (AAAA), which represents 4,100member businesses andthe entire automotive aftermarket, an industry which contributes $25B annually to theeconomy.

Stuart’s previous career experience has enhanced his knowledge and market understanding tomake informed strategic decisions and offer respected insights. Before his time at AAAA, Stuartserved as the Executive Director of the Society of Automotive Engineers Australasia (SAE-A).Earlier, as the Automotive Industry Specialist with Austrade, Stuart successfully assistedautomotive component manufacturers to develop new export markets.